Today, Airbnb—which we recently named one of our 50 Most Innovative Companies—unveiled a completely redesigned version of its site that showcases these beautiful, high-res property images and emphasizes discovery. Visually intensive like Pinterest, and socially curated like a Spotify playlist, the designers behind Airbnb 2.0 hope its new aesthetic appeal and features—such as user wish-lists, staff and guest picks, thematic catalogues—will boost bookings on the 200,000 active listings the service has in 192 countries. “For the first time, we’ve shifted from being search-based to browse-based,” says Gebbia, who also serves as Airbnb’s chief product officer. “We’ve finally surfaced all this amazing content, which for the longest time was hidden behind search.”
Makyo does a lot of its moving around thanks to airbnb and with this change it might be even harder to resist impromptu travels.
